In general, younger Facebook users are more comfortable using the ‘Like’ button than older users at this point,” Laura O’Shaughnessy, CEO of SocialCode, said in a press release. “With inline fan ads on Facebook, older users have a high level of interaction and curiosity about the ads as evidenced by their high CTRs, whereas younger users have a higher propensity to click the ‘Like’ button right in an ad on Facebook.

Ever wondered how your favourite social networks compare to your favourite comic book heroes? Well, wonder no more. We’ve done it for you.

Hope you enjoy this and keep your eyes peeled for our future Infographic  goodies.

Thanks to Joe Worrell, Matt Lakey, Andy Gaukrodger, Paul Beacham and new boy Ben Askew for all their hard work.

SHAZAM!

Cute.

Since we launched Publicize for Facebook, which automatically shares a link to new posts to your Facebook account, one of the top requested features has been the ability to Publicize to Facebook Pages.  We’ve been listening and working hard, and are happy to announce support for this today.

If you already have Publicize active (which you should if you like traffic), you’ll now see a link to set options for Facebook, inside the Facebook block on the Sharing Settings page.

If you click on it, you’ll see a simple dialog box that lists all your available pages to pick from.

If you are new to Publicize, you’ll see a sequence of screens confirming permission to post to your Facebook account, before you see the screens above.

Also note, currently you can only Publicize to one target: either a page or your wall. This should be more than sufficient to get your great posts out to a wide audience of your choosing.

Fleire Castro  –  4:36 PM  –  Limited

Peter Juan originally shared this post:

So I was fortunate enough to be at the DTI discussion with the bloggers regarding the issue of having to secure a DTI permit for online contests. It has been decided that the matter will require more than a few meetings in order to hammer out the details that in a manner that will be fair to everyone involved, from bloggers of whatever kind, the agencies and advertisers that interface with them, to…

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So I was fortunate enough to be at the DTI discussion with the bloggers regarding the issue of having to secure a DTI permit for online contests. It has been decided that the matter will require more than a few meetings in order to hammer out the details that in a manner that will be fair to everyone involved, from bloggers of whatever kind, the agencies and advertisers that interface with them, to the readers of those blogs. In the interim, The DTI secretary Gregory Domingo, has established these guidelines:

1. All bloggers, be they personal diarists, professional bloggers or any combination that lie in between are NOT REQUIRED to secure a DTI permit granted as long as the contest does not require any purchase and the annual cost of the prizes are under Php1,000,000 and the prizes are technically provided by the blogger

2. In cases where the prizes are provided by a sponsor, whether as a good will gift to the blogger or as a specific prize for a promo, the blogger is NOT REQUIRED to secure a DTI permit as long as the annual cost of all such promotions do not exceed Php200,000.

3. In the event that those cost thresholds for the conditions above are exceeded, then it will be the blogger’s responsibility to secure a DTI permit.

4. These guidelines will be moderated through the honor system and those caught will be penalized. (What those penalties are however were not discussed.)

Although not specifically a guideline, it was also discussed and proposed that all online contests should provide full disclosure, from the source of the prizes down to how the winners will be chosen. Transparency is as always key to ensure that the contest is fair to all involved.

Although I’d be the first to admit that these guidelines and proposals are still not optimal, I am happy to say that the discussion is ongoing and the DTI are extremely open to hearing out the online community in order to come up with more comprehensive guidelines and processes regarding this issue. In my opinion, today’s meeting was a very good first step. Thanks to everyone who helped make this happen. To all involved, BLOG ON!

I can say fair enough.

Source: Palore

Using webcrawling and other methods Palore, which provides competitive intelligence and leads to small business sales channels, looked at more than 1,110 SMBs in two business

The new Nielsen report, to be released on Sept. 30, found that:

• 33 percent of Filipinos access the Internet, five percentage points below the Southeast Asian regional average of 38 percent
• Internet penetration among consumers aged 15 to 19 was close to two-thirds (65%) and nearly half of those in their 20’s were online (48%)
• There is still much room for growth for those aged 30+ – less than one quarter of consumers aged in their 30s (24%) access the Internet, 13 percent of consumers in their 40s, and just four percent of consumers aged 50+.
• 52% of Filipinos have a computer with high speed Internet connection at home
• Home is the most common Internet access point for those aged 30 years and above
• Close to nine in ten Internet users aged 50 years and above (86%) cite ‘home’ as they main point of access
• 74 percent of 15-19 years identify Internet cafés as their main point of Internet access
• Close to one quarter of Filipinos Internet users (24%) access the Internet on a daily basis via a mobile phone and 56% intend to access the Internet via a mobile phone in the next 12 months.

Nielsen: Internet penetration in Southeast Asia, 2011

A good glimpse into the level of web-savvy-ness of Filipinos.

The marketing message you want to convey. What image of your business are you trying to get across in your marketing efforts? In other words, what’s your business “brand”? Think about your product or service’s features and benefits. What makes your company unique and better than the rest? Craft a marketing message that sums up that point of differentiation in one sentence. Then, keep that message in mind when developing all of your marketing materials and strategies. 

Your target customers. Consider your target market. Information you need to know includes how big the target market is, its demographics and its buying habits. How much money do your target customers spend on products or services like yours? Finally, include the media your target customers use. Knowing which magazines, newspapers, websites, social media sites and other media outlets your target market uses will help you determine where to most effectively market your business. 

Specific marketing methods. Once you know where your target customers are and have an idea how to reach them, your marketing plan should specify which marketing methods you will use. For example, you might want to use any or all of the below: 

• Your website

• Online advertising 

• Email newsletters

• Social media such as Twitter or LinkedIn 

• Public relations

• Direct mail such as postcards or letters

• Advertising (print, radio, cable, out-of-home)

• Marketing materials (business cards, flyers or brochures)

When, where and how much. Break your methods down further to detail where you will use each marketing method (that is, the specific website/newspaper/media outlet you will use), how frequently you will use it (monthly, weekly, daily during a certain time period), and how much that will cost (both per instance and in total). Be sure you consider one-time costs, such as developing a business website or getting business cards printed, in addition to the ongoing costs of placing ads.

Goals for your marketing. It’s critical to measure the results of your marketing methods so you know what’s working and what isn’t. However, in order to measure results, you need to know what results you want. For instance, if you’re placing a Facebook ad, your goal might be to get 100 new “likes” in one month. If you’re running an ad in your email newsletter, your goal might be to get 5 percent of the readers to click through and 2 percent of those to actually purchase.  

Create goals that you think are reasonable based on past experience, information about your industry and norms for the specific marketing tool you’re using. Track your results and make changes to your marketing plan accordingly. If you see that one method is generating more actual sales than others, focus on the method that’s getting results and put more of your marketing budget there. 

A marketing plan is traditionally created for a 12-month period so you can forecast your marketing costs for the year and plan in advance how you will market during peak seasons, such as the holidays. But be sure to review your plan quarterly to make changes as needed and ascertain if you’re heading in the right direction. 

A marketing plan is a tool not just for you, but for everyone in your company who’s involved with marketing. Get your team involved in creating the plan and reviewing the results. Working together on a marketing plan will give everyone a sense of ownership in the sales process, which always leads to better results.